Digital Photography and Imaging: Project 2 - Poster

WEEK 5-9 : (20/9/2021-18/10/2021)

NAME: Sasilvia Cheong Pei Hoong

I.D: 0345031

COURSE: Bachelors of Design in Creative Media

Digital Photography & Imaging

Project 2: Poster

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LECTURES

Mr. Martin briefed us about our second project where we have to create a Public Service Announcement (PSA) poster. Where we have to use real life images and not graphic ones to create the poster.

Week 5 - Poster Design Development

What is the meaning of Public Service Announcement?

A message to reach out the public, raising awareness of, and changing public attitudes and behavior towards, a social issue.

Title

- Indicates contents of the poster

- Not exceed two lines of text

Graphic

- Must be related to the main text

- Images should be at high-resolution ( 300 dpi or higher )

Text

- Show a clear description of the message but not go overboard with it

White Space

- Creates "breathing room" within the poster

Layout

- Suggested: graphics-centered layout

Flow

- Coordinates readers eye

- Maintain hierarchy

Colour

- Draws attention

- Define the different sections of the poster

WEEK 6 - Poster Design Execution

A. Research about your topic

1. Study and gather all related information about your topic

2. Write a summary about your topic

3. Highlight the key points of your summary 

4. Define the Title 

5. Define the Slogan 

6. Define the Details 

7. Define the Call For Action

B. Define your concept

1. Create a section for each contents (Title, Slogan, Details & Call for Action) 

2. Sketch your mock up poster 

3. Fill in with details 

C. Start to develop your design projects

1. Draft the digital poster based on your sketch 

2. Develop the composition techniques using Digital Photography & Graphic Design

3. Apply color, typography, textures & effects 

4. Finalize your design with color correction 

WEEK 7 - Colour Theory

What is colour theory?

The science and art of using colour, how human perceive colour, and messages colours communicate artistically and emotionally

RGB- Additive colour mixing model

- Used to display on computer screen

-Created by mixing red, green and blue light sources of various intensities

CMYK- Subtractive colour mixing model

- Cyan, magenta, yellow and black are the primary colours of printing

- Created by the subtraction of light

Hue

- Basic of colour terms and denotes an object's colour

Shade

- A hue to which black has been added

- Red + Black= burgundy

Tint

-A hue to which white has been added

- Red + White = Pink

Tone

-A colour to which black, white or grey have been added

Colour Harmony

Fig. 1.1 Analogous and split complementary colours

Monochromatic 

- Single hue

Analogous

- 3 colours located right nest to each other on the colour wheel

Complementary

- Colours that are opposites on the colour wheel

- Opposite to analogous and monochromatic 

- Aims to produce high contrast

Split Complementary

- Involves three colours

- Start with one colour, find its complement and then use the two colours on either side of it

Triadic

- Evenly spaced around the colour wheel

- Very bright and dynamic

The Psychology of Colour

Colour have an extraordinary ability to provoke certain emotions for each individual and to attract people's attention and harmony simultaneously.

Warm Colours

- Happiness, optimism and energy

- Grabs attention and signal danger or make you take action

Cool Colours

- Calming and soothing but can also express sadness.

- Purple is often used to help spark creativity as it's a mixture of blue(calm) and red (intense)

Black

- Used sparingly (text)

- Sophistication, elegance, mystery and bolder confidence

White

- Clean, virtuous, healthy

-Pairs well with anything

-Ideal as a secondary colour

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INSTRUCTIONS

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PROJECT 2a: DIGITAL IMAGING

Exercise 1: Photo Manipulation

Week 5 (20/9/2021)

My Reflection

For part 2 of project 2a we are tasked to take a picture of a full body self-portrait and have it placed in the Hearst Mansion, where we did the same as part 1 by resizing, placing adjustments and adding reflection to the self-portrait. 

Fig. 1.1 Full body self-portrait

Fig. 1.2 Masking

Fig. 1.3 Full body self-portrait pasted in Hearst Mansion 

Fig. 1.4 Image resized

Fig. 1.5 Adjustment on the image

Fig. 1.6 & 1.7 Adding shadows

Fig. 1.7 & 1.8 Reflection

Fig. 1.9 Final Adjustments

Fig. 1.10 Final Outcome

Week 7 (4/10/2021)

Recolouring Black and White

After finishing the recolouring the picture that was given for our practical activity. We were tasked to pick a portrait from the google drive that Mr. Martin provided. I decided to choose the portrait with Cameron Boyce since he played a part of my childhood where he acted in multiple shows on Disney Channel. Sadly, he passed away in 2019 due to a medical condition.

Fig. 2.1 Portrait of Cameron Boyce

Fig. 2.2 Colour reference

Fig. 2.3 Colour selection

Fig. 2.4 & 2.5 Masking and colouring hair

Fig. 2.5 & 2.6 Masking and colouring skin

Fig. 2.7 & 2.8 Masking and colouring background and lips

Fig. 2.9& 2.10 Masking and colouring shirt

Fig. 2.11 & 2.12 Layers of progress

Fig. 2.13 Final Outcome JPEG

Fig. 2.14 Final Outcome PDF

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PROJECT 2b: Conceptual Poster Design

Research on "mental heath affected by COVID19":

1. How are you, as an individual affected by COVID19? Physically and mentally? Are they related?

Physically, I used to play sports with my friends or my sister but after the pandemic hit I only was able to have walks around my neighborhood, slowly after that I started losing the motivation to take walks every day and my overall physique has weaken. Mentally, I am actually someone who loves hanging out with friends once in a while like going for lunch or do some shopping with them. I am that person who will start talking a lot when I get close to someone. But now I am probably considered as an introvert where I find no interest nor do I find the confidence with talking to people anymore especially strangers. Well I think both physically and mentally are pretty much related to each other where I start coping it with other things that sends me to another reality like watching anime, reading manga and playing online games.

2. Research online: "young adult/student's mental heath affected by COVID19", save/bookmark the articles that you are interested. Make a summary of each articles.

Young adults have experience anxiety, depression, sleep disruptions, and thoughts of suicide have increased for many young adults throughout the pandemic. This is because they have experienced a lot of pandemic related consequences, such as closures of universities, transitioning to remote work, and loss of income or employment. KFF analysis of the Household Pulse Survey finds that throughout the pandemic, a large share of young adults from age 18 to 24 have reported symptoms of anxiety and depressive disorder at 56% as of December 2020 compared to older adults.

In June 2020 similar findings was showed for young adults relative to all adults. The survey also found that substance use and suicidal ideation are particularly pronounced for young adults, with 25% reporting they started or increased substance use during the pandemic, compared to 13% of all adults, and 26% reporting serious thoughts of suicide compared to 11% of all adults. Prior to the coronavirus outbreak, young adults were already at high risk of poor mental health and substance use disorder, yet many did not receive treatment.

Final

The pandemic had heavily affected a wide population of people from around the world. But who is more likely to suffer from mental health from the pandemic?

Young adults have experience anxiety, depression, sleep disruptions, and thoughts of suicide have increased for many young adults throughout the pandemic. This is because they have experienced a lot of pandemic related consequences, such as closures of universities, transitioning to remote work, and loss of income or employment. KFF analysis of the Household Pulse Survey finds that throughout the pandemic, a large share of young adults from age 18 to 24 have reported symptoms of anxiety and depressive disorder at 56% as of December 2020 compared to older adults.

 In June 2020 similar findings was showed for young adults relative to all adults. The survey also found that substance use and suicidal ideation are particularly pronounced for young adults, with 25% reporting they started or increased substance use during the pandemic, compared to 13% of all adults, and 26% reporting serious thoughts of suicide compared to 11% of all adults. Prior to the coronavirus outbreak, young adults were already at high risk of poor mental health and substance use disorder, yet many did not receive treatment. 

In conclusion, the declining of mental health for young adults has gotten worse due to the pandemic since it has a huge impact in their social life. Due to this, they have no one to talk and feel very lonely and stress about what is happening around the world. Pain and stress start to build up which causes them to experience anxiety, depression, sleep disruptions and thought of suicide. A way to help your close ones or even strangers to feel better is to reach out and listen to them. Therefore, they will feel there is someone willing to hear about what they are going through which helps them slowly let go all of the pain and anxiety that they had to bottle up when they were alone and had no one to talk to.

3. View posters on Pinterest, limited to posters designed with IMAGES/PHOTOS and texts, bypass posters designed with GRAPHIC and texts. PIN the posters that you like, ask yourself what do you like about the selected posters? The composition? The colour? The way the message been delivered?

Fig. 1.1 ddd Gallery Osaka poster

This poster caught my attention as I find it brilliant that they took the words and create a leading line upwards to where the flame is. This provides a clear direction for the readers when they look at the poster. The colour combination is also great as it contrast each other.

Fig. 1.2 Post annual 2020 poster "Tolerance"

I like this poster because of how they took different people with different skin colours and ethnicity to show the variation of people that are living in the United States of America. The slicing method that is in this poster creates an impact where all the different people will stand out in their own way. It shows that many people that has different skin colour or has a different ethnicity has to "tolerate" something living in America.

Fig. 1.3 Joker alternative poster

This poster shows the duality that the character Arthur Fleck has. The real him and the other him also known as Joker. The paper being ripped slightly and peeping through it is part of Joker face shows a sense of mystery like what is behind that ripped paper. It gives the viewers questions that they want answered which makes them more eager to know about this movie. I also like the way they utilized handwriting like font into the poster to make it look like the character himself wrote on it which makes it very unique and playful.

4. View posters on Pinterest, limited to PSA posters only. PIN the posters that you like, ask yourself what do you like about the selected posters? The composition? The colour? The way the message been delivered?

Fig. 2.1 Bipolar disorder awareness poster

This poster caught my eye immediately as it reminded me of one of the famous manga "Tomie" by Junji Ito a famous Japanese manga artist. His works are amazing and unique as it gives off a horrific aftertaste after reading his works. This poster gave me the same vibe where they placed multiple positions and expressions of a head and merged it together as one to create a vision of how a person with bipolar disorder feels. The contrast between the font and the background is perfect.

Fig. 2.2 Depression awareness poster

This poster gave off a fever dream feeling to it, from seeing double and seeing a person levitating from the ground because she is tied to some strings. This poster represents how people with depression feel really well it captured the feeling when a depressed person feels when they are helpless or alone and starts hallucinating cause they might loose their mind. For the strings holding her makes it looks like she is a puppet being controlled by society and is not able to show their feelings properly where they just loose it completely inside.

Fig. 2.3 Schizophrenia awareness poster

This poster might look exaggerated but it shows very clearly how a person with schizophrenia experience. When schizophrenia is active, symptoms can include delusions, hallucinations, disorganized speech, trouble with thinking and lack of motivation. In my opinion, the font choice is perfect as it complements perfectly with the image used.

Fig. 2.4 Driving safe awareness poster

This poster shows a person with half of their eyelid open and a car drawn on their upper eyelid and a motorbike on their lower eyelid. The car can be seen going towards the bike where if the eyelid where to drop down more and more the car will be seen hitting the bike. This represents people who are to sleepy to drive really well, as once they get sleepy their eyes will start dropping down which might cause a risk of a car accident.

 

Fig. 2.5 13 Reasons Why poster

This poster is from a famous American series on Netflix which contains sensitive topics like suicide. In this poster it can be clearly seen that this guy looks perfectly fine on the outside. The polaroid represents his inner feelings where he had to face the truth and is shown screaming his heart out. The layout of everything is very pleasing to looks at.

Sketches

Fig. 3.1 PSA poster sketches 

Digital Mockups

Fig. 4.1 Images used for the mockups

Fig. 4.2  Digital mockup 1

For my digital mockup 1 I wanted to created a girl hallucinating as she keeps hearing voices as she is on the verge of loosing it. I placed to images of a girl with different opacity and colour fill it with dark blue while placing blending mode to create the various colour effect on the girl.

Fig. 4.3  Digital mockup 2

I wanted to create a girl who looks like she is smiling on the outside but crying on the inside. I used a full image of a girl smiling while I cropped a guy crying and placed it on the girl's face. After that, I used blue and yellow colour fill while applying difference blending mode on top of the original picture. For final touch I placed a glass on top of the poster and lower the opacity to make it look like that the girl is broken.

Fig. 4.4  Digital mockup 3

For my third digital mockup I reuse the same image of the crying man and used the brush tool to colour blood tears on him to make him look like he is crying in pain after suffering for so long. The glitch above his mouth is him being unable to communicate properly with others anymore. A red colour fill is placed on top along with luminosity blending mode.

Fig. 4.4  Digital mockup 4

The fourth digital mockup is to represent someone who is going through a lot and wants to shout out all their pain and agony out of their lungs but are not able to do so. They have to hide their emotions and contain them deep down which makes them loose themselves slowly. The hallucination effect is to both represent shouting and everything is vibrating and also loosing it where your mind starts to hallucinate. I placed three images together and adjust the opacity of the images, blue colour fill is added on top of the images with soft light blending mode. For the bottom title overlay blending mode was used to make it look like it is blending in the background.

Digital Mockups

I decided to go with the 4th digital mockup and explored more on the layout and title designs. I also added more info for the call of action where I added a phone number of Befrienders a mental health service in Petaling Jaya.

Fig. 5.1  Version 1

Fig. 5.2  Version 2

Fig. 5.3  Version 3

Fig. 5.4  Version 4

For this version I tried to placed a crumpled paper texture applied difference blending mode onto it which gave off a very unique look to it but it did not go with the vibe I wanted.

Final Poster Process

In the end I liked the version 3 the most as it perfectly represented how I wanted my poster to look like and the title design and fonts are clear and readable. Below is the process for my final poster:

Fig. 6.1 Placing the first image

Fig. 6.2 Added the same image 2 more times and lowering the opacity

Fig. 6.3 Blue colour fill is added

Fig. 6.4 & 6.5 Title before and after adding overlay blending mode

Fig. 6.6 Call for action

Fig. 6.7 Description

Fig. 6.8 Adjusting brightness and contrast

Fig. 6.9 Final layers

Final Outcome

Fig.7.1  Final PSA poster JPEG

Fig.7.2  Final PSA poster PDF

This poster represents people who are suffering from depression and anxiety during the Covid-19 pandemic. The hallucination effect shows that people who keep their emotions in for too long will feel like they are splitting apart and are not able to contain it much longer, where they just want to scream their hearts out. The colour blue represents sadness and loneliness that the people felt during the pandemic.

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FEEDBACK

Week 8

Mr. Martin gave me feedback for my digital mockup posters and said "Really nice. I have difficulty to choose between 3 & 4. Your call."

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REFLECTION

The Hearst Mansion exercise was a bit difficult for me as I struggled a lot to take a full body potrait of myself since it was very hard to find the perfect spot and lighting in my house to get that perfect picture. I found the recolouring black and white exercise super fun to do. The feeling you get after being able to bring something to life just by a mere digital tool was so satisfying.

For the PSA poster project, I enjoyed manipulating the images especially using blending mode to create a trippy look to the poster. Other than that, being able to do research and understand more about people's mental health that are affected by the covid-19 pandemic had made me open up about my feelings more towards the situation.

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REFERENCES 

Lecture

Fig. 1.1 Analogous and split complementary colours

from week 7 colour theory lecture slides

Tutorial

Fig. 5.2 Colour reference

https://thefederal.com/features/disney-channel-star-cameron-boyce-dies-at-20/

PSA Poster Project

Fig. 1.1 ddd Gallery Osaka poster

https://www.pinterest.com/pin/858780222700032818/

Fig. 1.2 Post annual 2020 poster "Tolerance"

https://www.graphis.com/entry/fc3534bb-864f-4925-8d55-ad8c2097ea24/

Fig. 1.3 Joker alternative poster

https://alternativemovieposters.com/amp/joker-by-rafael-orrico-diez-2/

Fig. 2.1 Bipolar disorder awareness poster

https://www.behance.net/gallery/101114215/Mental-illness-posters

Fig. 2.2 & 2.3 Depression awareness poster & Schizophrenia awareness poster

https://www.behance.net/gallery/101114215/Mental-illness-posters

Fig. 2.4 Driving safe awareness poster

https://www.pinterest.com/pin/858780222700033330/

Fig. 2.5 13 Reasons Why poster

https://www.pinterest.com/pin/858780222700033096/

Fig. 4.1 Images used for the mockups:

1. Girl having a mental breakdown

https://theconversation.com/surprising-ways-to-beat-anxiety-and-become-mentally-strong-according-to-science-77978

2. Smiling lady in red

https://www.kindpng.com/imgv/TRThwRm_teen-driver-in-red-sweater-standing-and-smiling/

3. Crying man

https://www.dailymail.co.uk/home/you/article-7760173/Are-teenage-boys-crisis-Sally-Williams-reports.html

4. Broken glass

https://www.chemistryworld.com/opinion/how-to-break-up-a-christmas-party/4010727.article

5. Glitch

https://www.vecteezy.com/vector-art/2374047-tv-screen-noise-pixel-glitch-texture-background-vector-illustration

6. Guy screaming

https://500px.com/photo/71531639/Scream-by-Barry-Madden/?utm_medium=pinterest&utm_campaign=nativeshare&utm_content=web&utm_source=500px&epik=dj0yJnU9ZHIxck95aW1Fa3M3TmxkVC1KSGh4QmV0S2VaSkIycEImcD0wJm49WXVLOG1IaDc4VFkzenBMMkpTYmdlUSZ0PUFBQUFBR0Zpa05v