Minor Project: Haelan Herbs
4/4/2023 - 14/7/2022 ( Week 1 - Week 15)
Sasilvia Cheong Pei Hoong / 0345031 / Bachelors of Design in Creative Media
Minor Project: Haelan Herbs
INSTRUCTION
Fig. 1.1 MIB
Fig. 1.2 Project Briefing
Important Links:
Miro Board (full progression)
Minor Project
On week 1 we were briefed on all the available topics, and we are
allowed to choose the one that interest us the most and form a group of
6-7 with people from other specializations. I chose "Apothecary" as it
got my attention the most.
Tasks 1: Proposal
Topic Brief:
For our topic "Apothecary" we are collaborating with Brandialouge and
the objective is to launch a new brand identity and e-commerce
platform for an Apothecary brand and launch its OUD product range on
Kickstarter.
Fig. 1.1 Brief
For contextual research, we separated the task evenly and we did the
research on our assigned topics. I was in charge of the main
competitor's strengths and weaknesses for 3 companies with OUD-based
products.
4 Personas
SITE VISIT!!
We went D’advance Agarwood Solutions shop in Bukit Jalil to do
our site visit. Mr Damien guided us to the shop and introduce us to
Ms. Zaiqi while she gave a further explanation on their agarwood
products. She explained about the agarwood market, target audiences,
reviews and transparency of the brand. Other than that, she showed us
and let us test out some of their available products such as their
essential oil, agarwood oil, skin care, agarwood leaf tea, agarwood
chips, incense sticks, terrarium, sculpture, candle, bracelet, coffee
and powder which all contains agarwood in them. She answered a lot of
our questions during our visit, Yi Ki, Adeline and Alicia helped with
taking pictures and videos of the shop and products, while Adena
helped in taking the notes down.
User Journey Map
Fig. 1.2 Contextual Research assigned roles
Fig. 1.3 Main Competitors (OUD) Research
This is the summary of our research after some discussion:
Fig. 1.4 Contextual Research Summary
Draft Questionnaires Questions for Wach of the Personas
We came up with the draft questionnaire questions for the 4 personas that we have and also a general question list.
We came up with the draft questionnaire questions for the 4 personas that we have and also a general question list.
Fig. 1.5 Draft questionnaire questions
Meeting with Mr. Damien
On week 2 we got to meet up with Mr. Damien where he showed us
the product their company produces, which is OUD incense
sticks he also explained on what he wanted us to do, like come up with a
story for the brand, packaging designs, website, etc… We also had a
discussion on the site visit to the Dadvance Agarwood Solutions Sdn
Bhd store in Bukit Jalil, we all settled a date and time that we are
convenient with and confirmed it with Mr. Damien.
We went to the library together and book a discussion room to discuss
the 4 user personas.
Fig. 1.6 User personas
Questionnaire Form
We gathered all our draft questions into google forms and
arranged them according to the personas. After a week later we
close the form as there was no longer any response.
Yiki and Alicia helped out in analysing the answers from the
form.
Fig. 1.7 Questionnaire questions
Fig. 1.8 Questionnaire in Google Form
Fig. 1.9 Images of D’advance Agarwood Solutions shop products that we took
Fig. 1.10 Site visit image 1
Fig. 1.11 Site visit image 2
We went to Pavilion Bukit Jalil after the site visit
hehe had a lot of fun with besties <3
Fig. 1.12 Apothecary!
Fig. 1.13 goofy people.....
Insights Discovery: Technical
We continued with the insights discovery: technical
and came up with our top 5 ideas then categorize them
accordingly. After that, we identify the key themes
and come up with 3-5 insights statements.
Fig. 1.14 Insights discovery: technical
Empathy Map
Following that we also did our empathy map in
google docs.
Fig. 1.15 Insights discovery: technical
Logo Sketches
I decided to help Adeline who is our art director
out with the logo sketches. I looked at the
references from our mood board and also went onto
Pinterest to get some ideas. I proceed with the
sketches wanting top give them an elegant and
luxurious look with some leaf motif.
Fig. 1.16 Logo sketches
We had a meeting f2f and wrote down the User
Journey Map contents together.
Fig. 1.17 User Journey Map
Proposal Presentation
Fig. 1.18 Haelan Herbs Task 1: Proposal
presentation
Task
2:
Design
Development
For task 2
we were
required
to come up
with a
Gantt
chart to
sort out
the roles
of who
does which
task.
Adena our
group
leader did
the chart
and asked
if we were
okay with
the roles.
I was in
charge of
doing the
social
media
calendar, Kickstarter
products,
the OUD
incense
box, OUD
wood
chip
box, the
product
description
and
product
photos.
Social Media Content Calendar
I did the social media content calendar and was able to come up with
42 posts, I did the planning in both Google Sheets and Miro. I was
stuck with the descriptions so Adlina and Yi Ki helped me out with
them.
Fig. 2.1 Social media calender Google Sheets
Fig. 2.2 Social media calender Miro
OUD Incense sticks box
First I had 3 colours to work with and 3 scents to come up so I
gave the peach colour for pure OUD scent, Green for eucalyptus and
pink for rose. I utilised the graphic elements Adeline made on the
packaging. I did a few mockups of the boxes and let the other
members give out their opinion and refined them accordingly.
Below are the final chosen ones:
Golden Serenity
Fig. 2.3 Golden Serenity OUD Incense Sticks Front
Fig. 2.4 Golden Serenity OUD Incense Sticks Back
Fig. 2.5 Golden Serenity OUD Incense Sticks Details
Front and Back
Tranquil Meadows
Fig. 2.6 Tranquil Meadows OUD Incense Sticks
Front
Fig. 2.7 Tranquil Meadows OUD Incense Sticks Back
Fig. 2.7 Tranquil Meadows OUD Incense Sticks Details Front and Back
Gentle Blossom
Fig. 2.7 Gentle Blossom OUD Incense Sticks
Front
Fig. 2.8 Gentle Blossom OUD Incense Sticks Back
Fig. 2.9 Gentle Blossom OUD Incense Sticks Details Front and Back
OUD Wood Chip Box
I did the same for the wood chip box but since the mockup
didn't have the wood chips I had to photoshop them
in.
Fig. 2.9 OUD Wood Chip Box Front
Fig. 2.10 OUD Wood Chip Box Back
Fig. 2.11 OUD Wood Chip Box Details
Front
Fig. 2.12 OUD Wood Chip Box Details
Back
OUD Tea Refill
I was not in charge of this at first but I had some time in my
hands so I decided to help Adena out. Same situation as the
wood chips where I had to photoshop the tea onto the
mockup.
Fig. 2.13 OUD Tea Refill Front
Fig. 2.14 OUD Tea Refill Back
Fig. 2.15 OUD Tea Refill Details Front
Fig. 2.16 OUD Tea Refill Details Back
OUD Tea Strainer
I also helped out with the tea strainer. Where I added the
Haelan Herbs logo onto the handle.
Fig. 2.17 OUD Tea Strainer
Social Media Posts
I was in charge of doing posts 16-18 and 23-25
16-18
Fig. 2.18 Post 16
Fig. 2.19 Post 17
Fig. 2.20 Post 18
23-25
Fig. 2.21 Post 23
Fig. 2.22 Post 24
Fig. 2.23 Post 25A
Fig. 2.23 Post 25B
Progression Slides
Below is the progression slide that I have done to receive
feedback from my members and capture the progression of the
Kickstarter products and social media posts.
Fig. 2.24 Kickstarter products and social media
progression slides
Task 3: Final Presentation Deck
Fig. 3.1 Final Presentation Deck
Fig. 3.2 Haelan Herbs Website
Fig. 3.3 Haelan Herbs Website Walkthrough
Fig. 3.4 Final Project Document
FEEDBACK
Feedbacks are recorded in the project document:
REFLECTION
Week 1
On week 1, we were given a brief on the MIB by Mr. Mike and then were
introduced with a list of topics and their brief that we have to choose
from. “Apothecary” got my attention the most as I myself love using herbal
and natural products such as tigerbalm, organic soap bars, essential oils,
herbal face mask and so on. Forming a group was pretty easy, since Adena,
Adeline and Alicia was from Monday class they asked me, Yi Ki whether we
are interested in the topic and if we wanted to join their group together,
after that Yi Ki also recruited Adlina, that’s how our group of six was
formed. Soon after, we had to decide on a group leader, since all of us
are fine with each other being leaders we decided to just spin the wheel
and it landed on Adena. After that, we created a channel in Discord to
manage things easier, we listed down 6 tasks that we need to do for the
contextual studies and let the wheel assign the task for each of us. We
then set a deadline for each other to finish the task by Saturday night
and compile them into the Miro board that Mr. Mike has given to us.
Week 2
This week, we received some feedback from Mr. Mike on our contextual
studies and we made changes according to it. Me, Yi Ki and Adlina came up
with interview questions for each of the personas and also added a few
moodboards that we have for the brand name and packaging design into Miro.
On Friday, we got to meet up with Mr. Damien that showed us the product
that their company produces, which is incense sticks, he also explained on
what he wanted us to do, like come up with a story for the brand,
packaging designs, website, etc… He also told us really interesting
stories! We also had a discussion on the site visit to the Dadvance
Agarwood Solutions Sdn Bhd store in Bukit Jalil, we all settled a date and
time that we are convenient with and confirmed it with Mr. Damien. After
meeting with Mr. Damien, we head to the library and book a discussion room
to continue our meeting further on the personas, we decided to come up
with a total of 4 personas. We also discussed on the possible
interviewees
Week 3
On week 3, we received feedback from Mr Mike about our personas and the
questions that we created for the online questionnaire interview. Mr Mike
mentioned that interviews were supposed to be done face to face and normally
done if we do not get enough data from the online questionnaire. Through
that feedback, we changed our gathering method to an online questionnaire
that anyone can answer. After doing some final amendments and getting
approval from Mr Mike we send out the questionnaire survey to our targeted
personas and also on multiple social media platforms such as Instagram,
Twitter, Facebook, Reddit, etc..
Week 4
This week, we received feedback from Mr Mike on some of the findings that
we got from the questionnaire survey. He mentioned that we can close the
survey once there is no one else answering it anymore. We decided to close
the survey on Friday, Yi Ki and Alicia helped analyse and sort out the
answers from the questionnaire. On the same day, we went to D’advance
Agarwood Solutions shop in Bukit Jalil to do our site visit. Mr Damien
guided us to the shop and introduce us to Ms. Zaiqi while she gave a
further explanation on their agarwood products. She explained about the
agarwood market, target audiences, reviews and transparency of the brand.
Other than that, she showed us and let us test out some of their available
products such as their essential oil, agarwood oil, skin care, agarwood
leaf tea, agarwood chips, incense sticks, terrarium, sculpture, candle,
bracelet, coffee and powder which all contains agarwood in them. She
answered a lot of our questions during our visit, Yi Ki, Adeline and
Alicia helped with taking pictures and videos of the shop and products,
while Adena helped in taking the notes down.
Week 5
In week 5, we conducted a meeting online on Monday to discuss and work
on the Insights Discovery: Technical part in Miro. Mr. Mike provided
input on our insights discovery: technical on Tuesday. He told us that
our top five ideas, categories of ideas, and key themes are okay, we
simply need to revise the last two insights statements because they were
unclear. He also commented on our empathy in Google Docs and stated it
was fine, and we discussed our observations from our site visit at
D'advance Agarwood Solutions. We were confused whether we were building
a new brand under Mr. Damien or rebranding an existing brand, NYCX,
during the feedback. So we planned to ask Mr. Damien a few questions to
have a better understanding of what we were doing. After receiving our
answers from Mr. Damien, we all agreed to meet on Friday at 1pm for a
group meeting on campus so that we could get our work done faster
without distraction. We rewrote the final two insight statements,
double-checked the problem statement, How Might We, and personas, and
then completed our user journey map during our meeting. We also went
over all of the brand names that everyone suggested, and we unanimously
agreed on "Miyu Herb," which means (Me and You, it signifies sharing
apothecary products with one another). We separated each topic for each
other to do for the presentation slides before we ended our meeting. I
was in charge of doing the contextual research. On Sunday, Adeline, who
was appointed to be our art director, made some digitalizations for the
brand logo, and I pitched in with a few sketch concepts.
Week 6
After Adena and Alicia received feedback from Mr. Mike, they let us
know what needed to be changed via Discord in week 6. I then went on
to edit my section, which is the contextual research, in which I
categorize the competitors based on their group categories, such as
TCM, ayurvedic herbs, and oud. Then I summarized the entire contextual
studies part while Yi Ki helped me proofread and edited it. On Friday,
we agreed that everyone would suggest one brand name by Sunday morning
so that we could discuss and vote on which one was best. We sought a
name that wasn't associated with a country. My suggestion "Hælan
Herbs" got picked while Adeline's "The Herbarium / The Herbaria" came
in second. We also completed our product listing with a total of
five products, we went with three products from the brief and came up
with two of our own, agarwood tea and agarwood hair treatment oil.
Following that, I assisted Adlina in revising her objective with the
assistance of Yi Ki and Adeline.
Week 7
On Monday, we received valuable feedback from Mr. Mike regarding
our User Journey Map and proposal presentation slides. Taking his
insights into account and confirming our brand name, Adeline and I
decided to proceed with the chosen design direction. I assisted
Adeline in creating 12 brand logo sketches, which she then digitized
and incorporated into the posters. On Tuesday, we received further
feedback from Mr. Mike on our design direction, and we realized that
some adjustments were still needed before our upcoming presentation.
To ensure we delivered a polished outcome, we scheduled a meeting on
Friday to address any remaining tasks and finalize crucial elements.
Our aim was to incorporate Mr. Mike's feedback once again and ensure
that our work resonated effectively with our intended audience,
while accurately representing our desired brand image.
Week 8
During Independent Learning Week, our team continued working on
finalizing our design direction and presentation slides. Taking into
account Mr. Mike's feedback, we made necessary changes to address
the length and content of the slides, ensuring they were concise and
impactful. We also adjusted the posters to align with our design
direction, incorporating elements reminiscent of existing luxury
brand posters. An insightful suggestion was given to incorporate
some of our designs into the slides, gradually introducing our
concepts to the client. Adeline, Adena, and Yi Ki collaborated on
shortening the slides, while Adeline took the lead in redesigning
the posters, with me providing image suggestions. On Friday, Alicia,
Adena, Yi Ki, Adeline and I successfully integrated Adeline's
graphical elements into the slides, and once all the changes were
made, we sent the revised version to Mr. Mike for further feedback.
Meanwhile, we began organizing the slides and working on our script
in a shared Google document, preparing for our upcoming presentation
on Tuesday.
Week 9
On week 9, while we already started in writing the presentation
script, Mr. Mike gave us his approval on our presentation slides. We
then finalized our script and did a few practice rounds in Discord
the night before the presentation. On Tuesday, we joined the Zoom
meeting with Ms. Zae, Mr. Damien, Mr. Mike and the other
Brandialouge groups for our presentation. We were third to present.
While we were presenting we faced a little hiccup due to the
internet connection issue that disconnected a few of our members who
was sharing the slides. Although that happened everything else went
well. After our presentation. Ms. Zae and Mr. Damien gave us their
feedback. We were told that our research was great and had lots of
rich informations. However we could improve more in the art
direction. At the end of the week, Adena worked on the Gantt chart,
while Alicia did the website mockup on Figma and Adeline did more
research and coming up with a new art direction.
Week 10
Since Monday was a public holiday, Yiki, Adlina and I showed our
progression to Mr. Mike based on the feedback from Ms. Zae and Mr
Damien from the presentation. We showed the Figma mockup of the
website which was done by Alicia and the updated art direction in a
presentation slide done by Adeline. After our feedback from Mr. Mike
we were told to refine the art direction much further by looking at
other fonts and colour palettes and also look into existing websites
to see how they manage to get their signature look. Later that
night, we let adena know what task are we comfortable in doing and
she separated us accordingly. Currently, I am tasked with doing the
social media calender, kickstarter products, the OUD incense box,
OUD wood chip box, the product description and product photos. I was
not able to help much this week due to an overwhelming amount of
deadlines from other modules.
Week 11
This week, I joined Monday’s feedback session along with Adeline,
Adena and Alicia. We showed Mr. Mike our new art direction and a few
wireframes for our website. At night, I did the social media content
calender and was able to come up with 42 posts, I did the planning
in both google sheet and Miro. On Tuesday before class, Adlina and
Yi Ki helped me with some of the descriptions since I was stuck on
certain parts. They also helped me move the images from Miro into
google sheet because I was struggling on my side since google sheet
did not want me to paste images in there for some reason. Yi Ki then
attended Tuesday class to receive feedback from Mr. Mike about it.
On Thursday, I made a google drive file for photo sourcing and
started searching images that are related to our brand to be used in
the website/ social media / etc….At the end of the week Adeline
updated us with new posters for our art direction.
Week 12
On Monday, I was able to finish writing the product description
before class. Adena, Adeline and Alicia showed Mr. Mike the refined
version of the vector graphic, teaser pictures, gradual posters,
imagery that Adeline had done. Before Tuesday class, Adlina and Yi
Ki managed to produced several test videos that will be used for the
website and social media page. Mr. Mike suggested a few things that
we could do to improve the videos and Yi Ki was able to make
necessary adjustments and showcase the improved videos to Mr. Mike
before class ended. We all agreed on having a meeting to discuss how
to manage the social media on Friday 2pm. During the meeting we
managed to sort out which content will be posted on which date in
the social media calendar.
Week 13
On monday we received feedback from Mr. Mike that our design
direction is good to go and the social media calender is fine too.
On Tuesday, we showed Mr. Mike the customer service and a few of the
Kickstarter posts. During the Friday and the weekends I was able to
come up with a few of the incense sticks packaging mockups and well
as the wood chips. After getting feedback from the others, I
progressively amendment the packaging until everything looks
finalized. I then proceeded with the social media posts on Sunday, I
was able to complete 6 of them, they will be refined later on week
14.
Week 14
This week, Adeline, Adena and Alicia received feedback from Mr.
Mike like usual and there were some parts that we had to refined. I
then proceeded to update the incense stick mockup for the green
packaging as we were told that a 3D pattern would look better and be
more consistent with the others. Following with that, I refined the
social media posts according to the feedback my members gave me. I
also helped out with making the refill packaging for the tea and the
strainer since I had a little time in my hands. On Tuesday, Yi Ki,
Adlina and I showed the updates that our group did on Monday. I was
able to finish my part of the work this week so at the end of the
week I was able to focus more on other modules that I have placed on
hold.
Week 15
In week 15, we are started finalizing our tasks like the
Kickstarter products, social media posts, video, and website. I
had to update the social media posts that I was tasks with and add
on the Haelan Herb logo on the top right. After that, we had a
meeting on Tuesday afternoon to finish writing the insights,
ideation and idea in the Project Document. Then we proceed to
split the presentation topic to each other, I was in charge of the
Kickstarter products and Brand Merchandise. We then wrote our
script and had one final meeting on Thursday night to practice our
presentation so that we would make sure everything goes well.
Finally on Friday afternoon, we had our final presentation on Zoom
together with the other Brandialouge groups. Mr. Mike, Ms. Zae and
Mr. Damien was also there. Soon the long and tiring process had
ended with positive feedbacks, we were very happy with the outcome
and was very proud of ourselves. To finish up everything I wrote
my blog and submitted everything that is needed.
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