Advanced Typography: Final Compilation and Reflection

 28.3.2022 - 27.6.2022 (Week 1 - Week 14)

Sasilvia Cheong Pei Hoong / 0345031 / Bachelors of Design in Creative Media
Advanced Typography
Final Compilation and Reflection

PROJECTS

Task 1: Exercises

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application



Submissions:

Task 1/Exercise 1: Typographic Systems
28/3/2022 - 8/4/2022 (Week 1 - Week 2)
Approximate time spent: 43 hours
(*Black outlines are added onto works with white backgrounds for easier view)



Fig. 1.1 Final Axial System JPEG  (2/4/2022)



Fig. 1.2 Final Radial System JPEG  (2/4/2022)


Fig. 1.3 Final Dilatational System JPEG  (6/4/2022)



Fig. 1.4 Final Random System JPEG  (3/4/2022)




Fig. 1.5 Final Grid System JPEG  (6/4/2022)



Fig. 1.6 Final Modular System JPEG  (6/4/2022)



Fig. 1.7 Final Transitional System JPEG  (6/4/2022)



Fig. 1.8 Final Bilateral System JPEG  (6/4/2022)



Fig. 1.9 Final Task 1 - Exercise 1: Typographic Systems PDF (6/4/2022)



Fig. 1.10 Final Task 1 - Exercise 1: Typographic Systems Grids and Guides PDF (6/4/2022)


Task 1: Exercise 2- Type and Play 
Part 1: Finding Type
4/4/2021 - 24/4/2022 (Week 2 - Week 4)
Approximate time spent: 23 hours


Fig. 2.1 Compiled process JPEG (18/4/2022)



Fig. 2.2 Original extracted letterforms compared to the final type design JPEG
(18/4/2022)



Fig. 2.3 Final letterforms JPEG (18/4/2022)


Fig. 2.4 Letter "D" JPEG (18/4/2022)


Fig. 2.5 Letter "A" JPEG (18/4/2022)



Fig. 2.6 Letter "Z" JPEG (18/4/2022)



Fig. 2.7 Letter "E" JPEG (18/4/2022)



Fig. 2.8 Final letterforms PDF (18/4/2022)



Task 1: Exercise 2- Type and Play 
Part 2: Type and Image
18/4/2022 - 1/5/2022 (Week 4 - Week 6)
Approximate time spent: 8 hours



Fig. 3.1 Type and image- original image JPEG (25/4/2022)


Fig. 3.2 Final type and image JPEG (25/4/2022)



Fig. 3.3 Final type and image (25/4/2022)


Task 2 : Key Artwork and Collateral
25/4/2022 - 31/5/2022 (Week 5 - Week 9)
Approximate time spent:
Key Artwork: 18 hours
Poster: 15 hours
Animated Invite: 10 hours
Collateral: 5 hours
Total: 48 hours

Occupation: Manga Cafe Owner


Fig. 4.1 Final key artwork JPEG (22/5/22)



Fig. 4.2 Final key artwork coloured JPEG(22/5/22)



Fig. 4.3 Final poster JPEG (26/5/22)



Fig. 4.4 Final poster mockup JPEG (26/5/22)



Fig. 4.5 Final Animated invite GIF (27/5/22)



Fig. 4.6 Final mug JPEG (26/5/22)



Fig. 4.7 Event pass + member card with a lanyard front view (26/5/22)



Fig. 4.8 Event pass + member card with a lanyard back view (26/5/22)



Fig. 4.9 Roasted Coffee Grounds (27/5/22)




Fig. 4.10 Flat lay of Task 2 (27/5/22)




Fig. 4.11 Final compilation of Key artwork and Collateral PDF (27/5/22)



Task 3: Type Exploration and Application
30/5/2022 - 27/6/2022 (Week 10 - Week 14)
Approximate time spent: 72 hours

I developed a font called "Raven Goth" and it is applied to my own artworks to further promote my art account which has the username "Kaen Hibana" that is an alternative name that I came up for myself, which explains why the name is applied to all of the artworks. I placed the fonts onto my artwork and made them into art posters, artbook covers, and also merchandise which will be useful for me in the future since I am planning to open an art shop to sell my artworks.

All artworks used are done by me, you can also check them out at @kaenhibana




Fig. 5.1 "RavenGoth" - final type design JPEG (19/6/2022)



Fig. 5.2 "RavenGoth" - final type display JPEG (19/6/2022)

#1 Art posters


Fig. 5.3 Art poster "Lady with Red Eyes" JPEG  (21/6/2022)



Fig. 5.4 Art poster "Lurking Lotus" JPEG  (21/6/2022)


Fig. 5.5 Art  poster "Haywire" JPEG (21/6/2022)



Fig. 5.6 Art  poster "Reminiscence of Lost Times" JPEG (21/6/2022)


Fig. 5.7 Art  poster "He is mine. He can't leave me" JPEG (21/6/2022)



#2 Artbook covers



Fig. 5.8 Artbook cover  "Suffocate- 7 stages of grief: Shock" JPEG (23/6/2022)




Fig. 5.9 Artbook cover "Suffocate- 7 stages of grief: Denial" JPEG (23/6/2022)




Fig. 5.10 Artbook cover  "Suffocate- 7 stages of grief: Anger" JPEG (23/6/2022)




Fig. 5.11 Artbook cover "Suffocate- 7 stages of grief: Bargaining" JPEG (23/6/2022)




Fig. 5.12 Artbook cover "Suffocate- 7 stages of grief: Depression" JPEG (23/6/2022)




Fig. 5.13 Artbook cover "Suffocate- 7 stages of grief: Acceptance" JPEG (23/6/2022)




Fig. 5.14 Artbook cover "Suffocate- 7 stages of grief: Grief" JPEG (23/6/2022)



Fig. 5.15 Artbook cover 7 stages of grief compilation JPEG (23/6/2022)


#3 Merchandise


Fig. 5.16 Art poster "Haywire" mockup JPEG (23/6/2022)



Fig. 5.17 Art poster "Reminiscence of Lost Times" mockup JPEG (23/6/2022)



Fig. 5.18 Artbook "Suffocate- 7 stages of grief: Acceptance"  mockup JPEG 
(23/6/2022)



Fig. 5.19 Artbook "Suffocate- 7 stages of grief: Shock"  mockup JPEG 
(23/6/2022)



Fig. 5.20 Pin buttons mockup JPEG (23/6/2022)



Fig. 5.21 Sticker mockup JPEG (23/6/2022)



Fig. 5.22 Final PDF (23/6/2022)


REFLECTIONS

Experiences
Surprisingly, Advanced Typography was less stressful than Typography, I was apprehensive at first since I expected to be under double the amount of pressure as Typography, but it was much more relaxed and uninhibited. In comparison to Typography, we had fewer constraints to adhere to. But the difficulty I had with Typography was most likely due to the fact that I was still unfamiliar with all of the software, which made my brain hurt so much. Every activity we were assigned was enjoyable to do, yet it was time-consuming and tedious. The one thing I did not really enjoy was the number of holidays that we got it was like 3 Mondays? I like holidays but having to worry about my progression and not getting feedback for my task made me not want a holiday at all. I rather work to the bone and go into hibernation after I am done with all my work.

Observation
Both Typography and Advanced Typography had such an impact on me that now whenever I walk or drive by a shop, my eyes are drawn to the logo, which serves as inspiration for my work and also made my sister worry that I was a workaholic. I'm not particularly good at choosing colours, so coming up with the proper colour palette was a challenge. I had to use the Adobe colour wheel, Pinterest colour palettes, and even anime characters to get a sense of what colours went together best. My favorite task is definitely task 1 exercise 2 because of my love for Photoshop, I still find Illustrator to be a pain for me because of how time-consuming it takes to create something. 

Findings
I've found that designing typefaces can be a lot of fun if you have a clear idea and goal in mind. It aids in increasing motivation to complete the task and obtain the desired results as quickly as possible. I also discovered an amazing thing when doing the collateral for task 2, MOCKUP FILES. Who would have known there was such a blessing out there, it was beneficial and yielded fantastic outcomes. And when it comes to the curse portion, Font Forge.......

I despise it completely.










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